Part 2: Notice, Name, Normalise, Choose


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The four-step protocol for staying steady under fire

Tuesday's newsletter laid out the philosophical move. This one gives you the operational version. Four steps, designed to be runnable in real time when something difficult is happening in front of you.

I teach this as the calm protocol. Four words: Notice, Name, Normalise, Choose. The whole thing takes between fifteen and ninety seconds depending on how heated the moment is. Used consistently, it turns the people around you into people who say things like "I don't know how you stay so calm".

Step one: Notice

The first move is to notice what's happening in your own body before responding. This sounds trivial. It's the bit most professionals skip, and it's the bit everything else depends on.

When something stressful hits you (a senior leader publicly criticises your work, your project gets cancelled, your manager forwards you an email from their boss that says "we need to talk about this"), your body responds about a second and a half before your conscious mind does. Heart rate up. Breathing shallow. Stomach tight. Heat in the face.

Most people's first conscious thought is the emotional reaction (anger, fear, embarrassment) rather than the bodily signal that preceded it. By the time you're conscious of the emotion, you're already in the chemical state it produced, and your decision-making is degraded.

The discipline is to catch the bodily signal first. To notice that your shoulders just rose. That your jaw just tightened. That your breath just went shallow. That's the signal. That's the moment.

This sounds mystical. It's just attention training. Two minutes a day for two weeks gets you most of the way there. Five minutes when you wake up, just noticing how your body actually feels, is enough.

Step two: Name

Once you've noticed the bodily signal, name what you're feeling. In your head, silently, in plain language. "I'm angry." "I'm scared." "I'm embarrassed." "I feel disrespected."

The act of naming a strong emotion has been shown in neuroscience research to reduce the activity of the amygdala (the part of the brain producing the emotion) and increase activity in the prefrontal cortex (the part responsible for considered response). Naming literally moves the processing of the experience from a more primitive part of the brain to a more sophisticated one.

The naming has to be honest. "I'm a bit frustrated" when you're actually furious doesn't work. Your nervous system isn't fooled by your euphemism. The whole point is to acknowledge accurately, so the more advanced parts of your brain can take over.

Naming privately also creates a small but important separation between you and the feeling. You become someone observing the anger rather than someone consumed by it. That separation is where choice becomes available.

Step three: Normalise

Now you remind yourself, quickly, that this kind of reaction is normal and that everyone in the room has it. Stress reactions are universal. Senior leaders have them. CEOs have them. The person you're about to respond to has them.

The reason this step matters is that part of what makes a strong emotion so destabilising is the secondary feeling of being uniquely afflicted by it. "Why can't I just be calm in these situations like everyone else seems to be?" That secondary feeling amplifies the first one and makes recovery much slower.

Normalising collapses that secondary loop. Yes, you're activated. So is everyone else in any high-stakes meeting. So has every senior leader you've ever admired. The activation is information, not a defect.

A useful internal phrase for this step: "This is what's supposed to happen. My job is to do something useful with it."

Step four: Choose

Now, and only now, you choose how to respond. Notice the word. Choose. Not react. Not default to your training. Not absorb. Choose, deliberately, what would be the most useful response in this specific situation.

The choice almost never matches the impulse. The impulse, in the heat of a difficult moment, is usually one of four things. Lash back. Withdraw. Over-explain. Make a hasty concession. None of those are usually the best move.

What's almost always available is a fifth option, which is to slow the conversation down. "Let me think about that for a moment." "Can we come back to this after lunch?" "I want to make sure I respond well to that, can you tell me more?" These are all ways to buy yourself fifteen minutes of un-activated time, in which you can think clearly about what to actually do.

The reframe is that you've separated stimulus from response. Most people experience them as fused. The Stoic separates them. Everything important happens in the gap.

Why this compounds

If you run this protocol three times a week for three months, your colleagues start to describe you as steady, mature, hard to rattle. None of them know you're running a protocol. They just experience you as the person in the room they can rely on under pressure.

That description, repeated across months, accumulates into your professional reputation. The reputation generates trust, which generates opportunities, which generate experience, which strengthens the protocol. It's a virtuous loop. The hard part is the first three months.

"Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom." Viktor Frankl wrote this after surviving the camps. If the framework worked there, it works in your Tuesday morning leadership meeting.

Use it once this week. Just once. After the moment passes, write down what happened, how you noticed, and what you chose. The practice deepens fast once you've experienced it working.

One small ask: If this made you think, send it to one person who’d enjoy it. Share.


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Yasar Ahmad

Join 750,000 professionals getting weekly career advice. Think of this as your backstage pass to corporate power plays. I’m Yasar Ahmad Global VP of HR turned career strategist & content creator. Names number most influential Talent Leader by Recruiter.com. Every week I unpack the stuff HR doesn’t put in the employee handbook: handling toxic bosses, negotiating pay rises, making your work impossible to ignore and, yes, building your own damn chair instead of begging for a seat. No fluff, no corporate jargon, just proven frameworks, scripts and the occasional career horror story. subscribe and find out how to turn frustration into promotions, pay bumps and real power. Subscribe if you’re ready to win at work!

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Forwarded this email? Subscribe here for more Win at Work Your Weekly Newsletter helping you navigate your career by Yasar Ahmad Bio Page | Free Guides | Shop | Coaching | Courses | Youtube | Contact Must Reads Toxic Workplace Ebook – Discover How to Overcome Toxic Work with Guides & Scripts (No Matter Your Experience) Free Download – How to Win at Work, the Ultimate Detailed guide to winning at work! Free Download – My Free Resume Template with guidance. Executive Coaching – Build executive...

Forwarded this email? Subscribe here for more Win at Work Your Weekly Newsletter helping you navigate your career by Yasar Ahmad Bio Page | Free Guides | Shop | Coaching | Courses | Youtube | Contact Must Reads Toxic Workplace Ebook – Discover How to Overcome Toxic Work with Guides & Scripts (No Matter Your Experience) Free Download – How to Win at Work, the Ultimate Detailed guide to winning at work! Free Download – My Free Resume Template with guidance. Executive Coaching – Build executive...